BIC EZ Reach Lighters debuts unique cannabis dining experience curated by Martha Stewart and Snoop Dogg. 
Activiation went on to win Certificates of Excellence for boldest campign at the 2026 SABRE Awards!

Role: Art Direction, Design


Agency
M Booth
CD
Ryan Murphy
ACD
Melissa McCarthy
 


Storyboards 



Final Images


 

Press

PR Newswire