Our team was tasked with revamping Cottonelle on social media with the goal to increase the audience engament and consumer sentiment across Meta & TikTok.
We saw a 95% boost in positive sentiment on TikTok, 100% boost in positive sentiment on IG, and a 40% increase on FB.
Role: Art Direction, Content Design, Concepting, Video Editing, Social Video Production, Animation
M Booth
Ryan Murphy
Elizabeth Kim
Melissa McCarthy
Social Highlights*
*At the 6 month mark 1.9K
New Followers
3.5M
Impressions
121.5K
Engagments
44.8K
New Followers
2.4M
Veiws
55.9K
Engagments